Start Measuring Your Results

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010.

One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average [...]

Develop a Social Media Strategy

You need a Plan to know where you’re going.
Social Media was all the buzz in 2009 and it will likely increase in 2010.  For most B2B businesses, the return on investment is still low at best, especially when compared with other forms of online marketing, such as SEO, PPC, and email marketing.
Ignoring social media should [...]

What were they thinking??

Method, the home care products manufacturer, recently released a commercial targeting women (in more ways than one) to advertise their eco-friendly shower cleaner. When I see commercials like this that connect with their demographics so poorly, I always wonder, “Who approved this?”
Method has done a pretty good job of removing the commercial from everywhere it’s [...]

Utilize Email Marketing – Just Do It

Start building your list now!
Email marketing remains the most cost-effective marketing tool available. More importantly, it allows you to create ongoing awareness of your brand and offerings with your clients and prospects.
Email marketing is often forgotten in the Social Media buzz, but it is a form of social media. 90% of people use email daily [...]

3 Simple Social Media Monitoring Tools

Listening to your audience, customers and potential customers is critical in the world of Social Media.
I see two critical questions for companies.

As an organization are you listening? If you have customers, most likely they’re talking about you to their friends, colleagues, and to anyone else who will listen and is in their sphere of influence.
Do [...]

Band Posters

I made some posters for a concert that Miroirs performed a couple of weeks ago. Three of my siblings are in the band (I have a big family). I had one evening to do these. I designed two different posters because I wasn’t sure if they would find the black and white one too girly. [...]

If Only…

Stefan Sagmeister is always doing something new. This is an awesome idea, if only I could afford it.

REJECTED.

Sometimes . . . people don’t think all of my designs are stunningly fabulous. It hurts, but sometimes it does happen. (Actually, I’m pretty desensitized.) So, instead of letting my rejected designs sit in silence on my hard drive, I’ll start posting them, so you can add your 2 cents if you like. Was the [...]

La Pura Vida

I just finished up this poster for a friend that is sponsoring (I guess that’s what you call it) a study abroad program for USC Upstate. She told me that sometimes they have difficulty convincing students to join or even getting them to notice the program among a sea of posters on the bulletin boards. [...]

Useful Tools – Adobe BrowserLab

As a developer working with Mac OS X, I run into the occasional wall when it comes to cross-browser compatibility. It isn’t easy running Internet Explorer in OS X. I’ve tried using Parallels to run Windows and OS X side by side, but the slowdown was unacceptable. Until recently, I had been using the Browsershots website (http://www.browsershots.org) to look at screenshots of our pages in each browser. Browsershots is good – and slow. On average I waited 5 minutes to see a set of screenshots. A CSS discrepancy could take an hour to fix. I needed a faster way of viewing my pages in IE.