I’m working on a project at the moment for another artist and I am struck by how easy it is to get a vision for a project when the person I am working for has the ability to put ideas into words I understand. Are artists any different than accountants or salesmen. Why do we use different words? As I thought about it I immediately began recalling all the times I’ve been told that something needs to be different without much explanation to back it up. Every freelancer would agree – this drives us crazy sometimes. So what can we do about it?

RECOMMENDED READING

RECOMMENDED VIDEO

Listen to the way Jonathan describes visual elements of type.