A few weeks ago I blogged on social media for small businesses and where to start – read it here. My basic point was to make sure the rest of your house is in order before jumping in.  Today, I’m assuming that your business already has a successful web presence and is effectively using email marketing.  Now you’re ready to jump on the Social Media bandwagon.

So what’s next?

I’ve put together my Top 13 things a small business can do this week.  I chose 13 because I have more than 10 and 13 is my lucky number.

1. Specify some ground rules for your company to avoid future embarrassment – As Forrest Gump says “It happens”.
2. Talk to your employees – gain their input and ideas
3. Understand the community before jumping in.  For example, if you’re in the music or entertainment industry then MySpace might be a good fit.
4. Setup a company Facebook page.  180 + million eyeballs is enough reason.
5. Cut long distance and cell phone bills. Use SKYPE – its a free phone and instant messaging service
6. Setup an account on LinkedIn and start connecting. Don’t expect immediate returns.
7. Check out the competition – What can you do differently?
8. Research prospects and customers
9. Setup a YouTube channel
10. Find and screen potential employees
11. Become an expert on LinkedIn – Answer questions and build your reputation
12. Use Twitter with CAUTION.  Only follow people you have an interest in and share useful info.
13. Start a Blog to build your credibility and web traffic…but only if you have the time to blog regularly

Disclaimer:  This list is current as of today and is subject to change tomorrow.