// archives

Archive for December, 2009

Start Measuring Your Results

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010.

One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average [...]

Develop a Social Media Strategy

You need a Plan to know where you’re going.
Social Media was all the buzz in 2009 and it will likely increase in 2010.  For most B2B businesses, the return on investment is still low at best, especially when compared with other forms of online marketing, such as SEO, PPC, and email marketing.
Ignoring social media should [...]

What were they thinking??

Method, the home care products manufacturer, recently released a commercial targeting women (in more ways than one) to advertise their eco-friendly shower cleaner. When I see commercials like this that connect with their demographics so poorly, I always wonder, “Who approved this?”
Method has done a pretty good job of removing the commercial from everywhere it’s [...]

Utilize Email Marketing – Just Do It

Start building your list now!
Email marketing remains the most cost-effective marketing tool available. More importantly, it allows you to create ongoing awareness of your brand and offerings with your clients and prospects.
Email marketing is often forgotten in the Social Media buzz, but it is a form of social media. 90% of people use email daily [...]

3 Simple Social Media Monitoring Tools

Listening to your audience, customers and potential customers is critical in the world of Social Media.
I see two critical questions for companies.

As an organization are you listening? If you have customers, most likely they’re talking about you to their friends, colleagues, and to anyone else who will listen and is in their sphere of influence.
Do [...]