Start building your list now!

Email marketing remains the most cost-effective marketing tool available. More importantly, it allows you to create ongoing awareness of your brand and offerings with your clients and prospects.

Email marketing is often forgotten in the Social Media buzz, but it is a form of social media. 90% of people use email daily while less than 40% visit social media sites each day.  Here are some simple guidelines.

• Start building a permission-based list NOW – No spamming
• Send a newsletter one time per month.
• Develop your plan for the next six months now. Don’t make it a last minute chore each month. Tie it in with the rest of your marketing plan.
• Give your readers useful information or something of value. You want to keep them reading. It could be Tips, Discount Offers, or just interesting info.
• Keep your messages short and to the point.
• Drive visitors back to your website where they can get more detailed information.

Email marketing systems, such as Constant Contact, start as low as $15 per month. What are you waiting for?