Erin Weinger recently published an article in Entrepreneur Magazine’s February issue entitled What You Don’t Know About SEO. As an Search Engine Optimizer I found the article both extremely helpful and  somewhat misleading. Below are just a few of my own thoughts as I consider the article in light of working for an SEO company in Greenville, SC (Yeah, I’m totally loading this article with keyword phrases).

Erin quotes Peter Kent, author of Search Engine Optimization for Dummies when he says “The SEO business is 80 percent scam.” He’s RIGHT! I don’t know how many times we talk with new clients who tell us that they’ve been paying one of the other Greenville, SC web design companies for SEO services, only to find that they’ve done “jack-(insert appropriate keyword phrase)!” If you are going to pay for SEO services (which I still recommend) you need to equip yourself with some knowledge before you go into an agreement with a web design company in Greenville, SC or some other place.

There are 3 basic components to META Data and this is the most absolute basic part of SEO: Title, META Keywords and META Description. If your SEO Consultant in Greenville SC is talking about these a lot, you should hear sirens and see flashing red lights. This is child’s play and anyone could do this stuff. What makes it a helpful piece of your SEO campaign, is the specialized keyword research behind it. When you pay an SEO consultant in Greenville, SC (sorry, my kid needs to eat), you should be paying for loads of research and the trained eye to know how to read the numbers. Anyone can type in “web design company in Greenville, SC” but what if more people are searching for “Greenville, SC web designer?” That might be the market you’re after. An experienced so consultant will be able to tell you that.

One of the best ways to gain rank in search engines is to have lots of important links linking back to your site. Now, SEO companies in Greenville, SC and other places have tried over the years to be smart with things like “link farms.” This is where they make you pay a 3rd party site to host links back to your site. Google, however, is smarter than that. Link Farms and other web trickery does not work.  When you hire an SEO consultant in Greenville, SC or somewhere else, you want someone that will put in the time to get you real links for real results. At WSI Webworks in Greenville, SC, we take real time to find real links for your site. This work is invaluable, but it takes hours, hours you could spend running your business.

Corporate Jargon, Corporate Jargon, Corporate Jargon.